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Practice Management/Leadership

Improving Access to Physical Activity Resources Through Multimedia Health Promotion

Saturday, October 25, 2025
12:00 PM - 1:30 PM MT
Location: Kiosk 7
Disclosure(s):
Tanvee Sinha, MPH: No financial relationships to disclose
Background and/or Objectives: Many individuals face barriers to accessing wellness services due to factors such as time, cost, or limited availability. UAB University Recreation (URec) serves as a community wellness resource but has yet to address these barriers to improve engagement and access to health resources. This project aimed to expand accessibility and promote healthier behaviors through digital content.

Design: This was a public health outreach initiative focused on content creation and dissemination through online platforms. It utilized a feedback-informed approach to adapt and optimize engagement strategies.

Setting : The interventions were conduced at URec and extended outreach to the greater Birmingham community through digital platforms.

Participants : Primary participants included UAB students, faculty, and staff. Secondary reach extended to Birmingham residents engaging with URec social media channels.

Interventions: Educational materials such as physical activity infographics, exercise videos, and wellness tips were created and distributed through the URec website, emails, and social media platforms (Instagram, TikTok, etc.). Content included SMART goal-setting, exercise routines, and health benefit messaging.

Main Outcome Measures: Measures included social media reach and engagement (follower count, post interactions), and viewer feedback and qualitative responses.

Results: Within a span of four months, social media accounts reached increased by 20.9%, engagement rose by 42.9%, there were over 3,000 new followers and 21.9k+ non-follower views, and two of the five most views posts came from this initiative.

Conclusions: Digital health communication through social media expanded access to wellness resources for both UAB and the greater Birmingham community. The initiative successfully engaged users with tailored, accessible content and demonstrated how public health messaging can be integrated into existing recreational infrastructures.