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General Rehabilitation

What’s #Physiatry?- Hashtag Trends and Insights from X (Formerly Twitter).

Friday, October 24, 2025
12:00 PM - 1:30 PM MT
Location: Kiosk 9
Background and/or Objectives: X (formerly twitter) has emerged as a powerful tool to spread information on a global scale in the medical community. #Physiatry is widely used by the PM&R community in X, however, the existing literature provides limited insight into the presence and impact of Physiatry related content on social media. The aim of this study is to analyze #Physiatry’s outreach and engagement metrics.

Design: This is a cross-sectional hashtag analysis study. Content posted on X from 1st January, 2023 to 1st January, 2025, under the hashtag #Physiatry was analyzed by using Fedica (an AI driven analytics platform).

Setting : Online (Social Media: X platform).

Participants : Users of #Physiatry on the X platform.

Interventions: None.

Main Outcome Measures: Number of posts uploaded, impressions (views), likes, reposts on X. Influential accounts, location of posts, global engagement rates and popular narratives of the content posted.

Results: 34,214 posts, indexed with #Physiatry, were uploaded by 3,504 accounts. They garnered 12.5 million impressions, 1,41,045 likes and 12,348 reposts. The top 5 countries from which posts were shared are the United States of America (94.7%), Nigeria (0.9%), Canada (0.8%), India (0.6%) and the United Kingdom (0.5%). 8 of the top 10 influencers were found to be from the USA. #Match2024 (N= 253) is a common co-occurring hashtag. High peaks in the activity were seen during the months of March 2023 and 2024. 65.7% of the accounts had less than 1000 followers with them.

Conclusions: This is the first of its kind study done that reveals a stark disparity in the global distribution of content shared on the X platform. The sharp spikes in activity during the US residency MATCH week highlights the hashtag’s popularity amongst the medical students, graduates, and the academic physiatry community in the US. The findings also highlight the need for targeted social media campaigns to increase engagement with #Physiatry on a broader scale.